Led two phases of visual brand evolution at CareerFoundry:
Phase 1: Refined iconography and graphic elements to modernize existing marketing collateral.
Phase 2: Partnered with an external agency to overhaul the brand identity, encompassing the website, typography, and a comprehensive suite of marketing templates.
Round 1: (09/2022 - 10/2023)
Recreating Thumbnails and Icons from the old designs to make them look more modern: + Redesigning but still use the old color palettes, fonts, and brand guidelines + Can't look too different from the existing assets + Colorful and friendly approach
Course Thumbnails
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Icons
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Visual Asset Examples
Round 2: (10/2023 - 03/2024) Working together with an external agency to develop a new Website For the company: + Redesigning the color palettes, fonts, and Visual assets. + Working with THE Product team to develop a new design system as well as doing QA for the new website. + Creating templates for THE Marketing team to autonomically produce assets on their own without depending on the designer
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